Xinshe Dango
19 Industries 23 Specialists, Linking the beauty of Xinshe
Xinshe Jhonghe,Taiwan has an excellent natural environment surrounded by mountains. The ecology is dominated by the streamside landscape, offering a serene escape. Most of the residents are thrifty and simple, mainly farming. After actual on ground surveying, we found that the local industries are scattered, and foreign tourists lack comprehensive information, resulting in a disorganised visitor experience.
Xinshe Dango is a design project that unified 19 industries in Xinshe Jhonghe, promote the local characteristics through product packaging,and enrich the visitor experience with informative and engaging editorial publication.
Trademark & Logotype
The trademark is developed according to the theme, gathering 19 industries and 23 specialists of Xinshe to develop the design concept, with "People" "Dango" and " Strings" as the main elements of the trademark. "People" - symbolizes the specialists of Xinshe Jhonghe; "Dango" - a symbol of unity; "Strings" - symbolizes the connection and integration of local industries and specialists.
"Logotype" design responded to the concept of "trademark"design, combining the neatness of "bold font" with the roundness of "round font". The Chinese and English logotypes had been designed with some rounded edges, presenting the main style with "simplicity", "cuteness" and "harmony".
Color Plan
People, Things, and Scenery - Linking the beauty of Xinshe.
Orange and green tones are used to connect the local flavor, presenting a rich color full of greenery, warmth, and local flavor.
Orange and green tones are used to connect the local flavor, presenting a rich color full of greenery, warmth, and local flavor.
Key Visual Illustration
The illustration style is presented by using the crayon material that is closest to the hand-drawn feeling. The color stacking and line changes show the connection between Xinshe Jhonghe specialists and create more new appearances for Xinshe Jhonghe. We applied the illustration into the designed packaging and prints.
Specialists Poster
An illustration poster with the our key visual which combining the specialists' signature items and the specialists' little intro for visitor to have a quick look recognise the specialists.
Gift Basket
A gift basket packaging was designed which inspired by puzzle, featuring a stunning local landscape painting that embodies the spirit of cohesion. Each side of the box seamlessly connects with others, creating a complete visual image that celebrates the beauty of Xinshe Jhonghe. Besides, the basket contains six agricultural products selected from local specialists. These products have been transformed into bottled jam and brewing powder, allowing recipients to savor the flavors of the region.
#Jigsaw Puzzle #Painting #Gift Basket #Sharing
Newspaper
A newspaper was designed which offering the visitors a deeper dive into Xinshe Jhonghe. The newspaper was divided into 3 sections which are 'About Jhonghe', 'Specialist' Story', and an illustrated local map with the tour information. To spark further engagement, a playful "connect the dots" game is included.
#Information #Local Experiencing
Wooden Pins
Collectible pins were crafted featuring signature items from each of the 19 industries involved in Xinshe Dango. These wearable tokens of identification allow participants to proudly show their support for the project during activities, fostering a sense of community and connection.
#Engaging #Promoting
SUPERVISING PROFESSOR
Szu-Ming Song
DESIGNERS
Min-Ngor Khor / Jun-Lin Ye / Yu-Ting Yang / Jia-Yu Jung / Fang-Xuan Wu / Ruo-Xuan Chen
Thanks for Viewing :)
